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VISUAL DIRECTION & DESIGN CURATION 

A French creative eye, bridging Europe and Asia

Art direction and visual
curation for design-driven
brands and  hospitality.

I shape the visual world of a brand, its mood, its references, the places it is photographed in, and curate every detail that makes it feel considered.

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Services

Defining what a brand shows, and why.

01

Creative Direction & Visual Storytelling

Defining a brand's visual world: how its products are shown, what its images say, how it holds together.

02

Design Research & Curation

Researching emerging brands, designers, objects and spaces, and selecting what belongs in your world.

03

Creative Sourcing &
Collaborations

Finding and approaching the locations, makers, studios and partners a project needs.

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© 2026 Lbw. — Visual Direction & Design Curation

luciebw.com

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